Introduction
Did you pay your SEO provider before viewing the results? Is
there a fixed contract that cannot be ended? Even if you employ a powerful
search engine optimization partner, do you think that visitors are not enough?
Then you need to review and rethink your decision.
The ethical SEO package should always match the performance pricing model, and
you should pay for it only after the service provider delivers the result. This
is performance-based SEO
Explain
performance-based SEO
Basically this is an SEO practice, and the supplier
agrees to deliver the result first and then accept the same payment. This is
like the post-paid service model in the SEO field. This is not just a payment
model, making performance-based search engine optimization different from
standard ones. Even the entire delivery model is different.
The first difference is how performance-based SEO
companies work. Unlike traditional companies, the company charges customers
from the first day and has a definite income. Performance-based SEO vendors
must demonstrate their competence and competitiveness in the SEO field. This
brings more challenges to the supplier, thus forcing the company to absolutely
determine what it is doing and how to do it.
The second difference is that performance-based SEO
company's SEO projects strictly comply with the milestones. These milestones
are predefined by the customer and are the trigger points for the customer to
evaluate before issuing the payment. Therefore, as a customer, you can know
exactly what the SEO activities are and the performance of the suppliers.
Provide
performance-based SEO
Performance-based search engine optimization based
on milestones. Let's take an example. A website should be optimized for 10
keywords. The estimated cost of the entire project is $500. The entire project
is now divided into 3 milestones.
Therefore, in each milestone, the SEO vendor should
optimize a certain number of keywords on the site from a list of 10 pre-agreed
lists. After the optimization is completed, the website ranks the first set of
keyword search engine homepages, and milestones are completed by customers.
Once this happens, the customer will evaluate the
supplier's performance. If the supplier successfully delivers to the agreed
level, the customer issues the payment.
Performance-based
SEO pricing
This form of SEO is often referred to as the payment
of performance compensation. Therefore, pricing is clearly marked as the performance
of SEO services. This is achieved through keyword-based pricing. In the
previous example, suppose the client site needs to be optimized for the 10
keywords that have high, medium, and low keyword competition combinations.
Keyword competition is how difficult it is to use
keyword-optimized websites to measure keywords. In general, keyword competition
is determined by search engines. In order to identify competitors, search
engines consider many things. Some of them are:
The total number of websites/search results for that
particular keyword
Search this keyword's trend/pattern
The keyword has the largest search volume
The relevance of this keyword to related websites
and more...
Upcoming keyword-based pricing; the cost of
optimizing a website is marked as keyword competition. Therefore, for highly
competitive keywords, the price will be higher, and the price for low keywords
will be lower.
In traditional SEO delivery, it is difficult for
customers to enjoy luxury payment based on the keyword competition he/she
chooses.
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